Specialisms and sectors: Industries, methods and approaches

We work with clients across a number of different sectors:

• Alcohol           
• Automotive           
• Baby nutrition           
• Beauty products & personal healthcare
• Confectionery
• Finance
• Local government           
• Management consultancy
• Magazines
• Motorbikes
• Oil & lubricants
• Paints & finishes
• Pharmaceuticals & healthcare
• Soft drinks & beverages
• Telecommunications / IT
• Tobacco
• Travel, tourism & transport           

Our tools and techniques include:           

• Advanced statistical applications           
• Car clinics           
• Cultural immersions           
• Design forums           
• Ethnography           
• Film: from vox pops to documentaries           
• Portal creation & management           
• Qualitative                       
• Quantitative                       
• Workshops

Our specialist areas are:

• Brand development
• Brand tracking
• Communications development & strategy
• Communications evaluation
• Consumer profiling
• Design evaluation
• NPD
• High end consumers
• Positioning (brand & pricing)

Our solutions are tailor made, utilising on-line, telephone or face to face according to a project's needs.