Our Work

A globally consistent segmentation that blends quantitative scale with ethnographic depth to guide strategy and investment.

For over 15 years we have delivered an emotionally led global brand health programme, uncovering what truly drives choice, loyalty and long-term value for a premium automotive group.

In-home research that uncovered the emotional psychology behind high-value luxury purchases across global markets.

Robust proof that purpose-led cinema advertising can cut through, build credibility and inspire real-world action.

As electrification accelerates, a luxury automotive brand sought customer insight to understand the true value of bi-directional charging. Through multi-market research with premium EV owners, we identified how advanced charging technology can strengthen brand positioning, justify a premium and shape future EV strategy.

Clear, evidence-based insight that turned uncertainty of a new in-home healthcare product into a confident direct-to-consumer launch strategy.

A European tracking study with automotive customers, combining core behavioural metrics with our Thoughtscape approach, to uncover not only what consumers know and consider, but the emotional triggers and barriers shaping real adoption of alternative fuel vehicles.

A focused quantitative & qualitative research programme to measure the real impact of Evolution’s lending on customers’ lives, providing robust proof of positive impact, alongside clear, practical opportunities for improvement.