Like other leading research agencies, we use the latest methods to reveal what inspires and motivates consumers.
Unlike other agencies, we use our expertise and pioneering techniques, rooted in human emotion, to get beneath the who, what and when to discover why.
Naturally curious, we question everything and consider anything. In the restless pursuit of truth, we get you to the heart of the matter, empowering you to take the right decisions for your business.
We believe competitive advantage comes from those small truths that help you see the world in a different way.
Nuggets of gold, not seams of coal.
Why. Exactly.
TAKE A LOOK AT THE FILM BELOW AND EXPLORE OUR WEBSITE TO FIND OUT MORE
Your brand is one of your most valuable assets, and we'll use new techniques to help you strengthen it.-
We question everything and consider anything to help bring your new model to market successfully.>
We won't just listen to what people say about your marketing; we'll find out what they really think and feel.>
In one of the fastest growing areas of research, we know how to uncover the tiny truths that give you the edge.>
Totally independent, we're free to partner with the best research agencies across the globe for each individual project.>
Keeping you plugged into your customers' thinking, we use online communities as part of the broader research mix.>
Using our experience of international projects, we can unlock the UK and Europe for you as your dedicated research partner.>
Informing new product development through customer experience to ensure an optimal and class leading electric vehicle
Supporting 9 years of growth for Jaguar Land Rover, uncovering the emotional truth behind the metrics in 25 markets
Enhancing customer engagement and enabling efficient research for the world’s largest shipping company
Exploring the complexities of how consumers make high-value purchases
Bringing the everyday customer voice into the expert world of automotive designers and engineers
We’re delighted that the latest issue of Autocar features our research findings into the current state of the UK auto market
Likes: Singing Welsh anthem, swimming in British seas, cooking
Dislikes: Impoliteness, wet feet, smears on glasses
Likes: Family, warm sun on my back, fillet steak
Dislikes: Animal innards, wrapping presents, nails scratching a blackboard
Likes: Sunshine, fizz, Tiffany
Dislikes: Laziness, brussel sprouts, commuting
Likes: Star Trek, knitting, live music
Dislikes: Disliking things, avocado, Star Wars
Likes: Sunday lunch at the pub, a good G&T, walking the Pembrokeshire coast path
Dislikes: Wasps, white chocolate, January
Likes: Crisp, sunny Autumn days, New York, Esbjorn Svensson Trio (Swedish band)
Dislikes: Coffee, snow slush, narrow mindedness
Likes: Pub quizzes, Netball, Live music gigs
Dislikes: Quiet, Pugs, Jogging
Likes: MotoGP, beaches, boats
Dislikes: Moles in the garden, cookery programs, global inequality
Likes: A good local pub, cricket, good music
Dislikes: Mornings, reality TV, bad music
Likes: Prosecco, sunny/hot weather, The Wizard of Oz
Dislikes: Egg, early mornings, pessimism
Likes: Chocolate, sunny holidays, Christmas
Dislikes: Cheese, getting up early, Star Wars
Likes: Cats, baking (and eating baked goods), fluffy snow
Dislikes: Scorching hot weather , black coffee, spiders
Likes: Shrewsbury Town FC, Eddie Hearn, Sainsbury’s
Dislikes: Deep chats, Poems, Walsall FC
Likes: Travelling, Dogs, Japanese food
Dislikes: Pineapple on pizza, White Chocolate, Commuting
Looking at a recently published review of 2018 IPA Effectiveness Awards it’s striking how emotion is at the heart of all the winning papers and over half of them have emotion as their main creative strategy. And what’s more, the use of emotion as a creative strategy has been on the up since 2014.
If you think we might be able to help you with any aspect of research, please don't hesitate to get in touch.
