Insights

Women control trillions in global spending and an even greater share of discretionary spend, yet many brands still fail to reflect their real needs, values and expectations. We reveal how deeper emotional connection and relevance can unlock premium growth and make brands truly worth paying more for.

Understand the emotional journeys behind considered purchases and how brands can build trust, confidence and premium value at every stage.

At MM-Eye, we are committed to sharing our knowledge and experience on this topic. Our team spends a significant amount of time, checking and verifying that we have genuine respondents, with valid responses. We never want to deliver data to our clients that we can’t be confident in.

Mature consumers account for the majority of spending, yet remain misunderstood. MM-Eye uncovers the emotional drivers, mindsets and expectations shaping this powerful audience, helping brands move beyond age-based thinking and unlock sustainable, premium growth.

Faced with a pile of data, reports and conflicting internal perspectives, the challenge of knowing where to start and how to tackle it can be overwhelming. At MM-EYE we help you unlock the potential of what’s already there using our ReSight blueprint.

Not sure of the difference between CAPI and CAWI? Confused by BPTO and Van Westendorp? Perplexed by cluster analysis, factor analysis and key driver analysis? We've compiled this glossary to help you navigate the language of market research. Hope it helps!