At MM-Eye, we are committed to sharing our knowledge and experience on this topic. Our team spends a significant amount of time, checking and verifying that we have genuine respondents, with valid responses. We never want to deliver data to our clients that we can’t be confident in.
One of the biggest challenges faced by the market research industry is ensuring the quality of the data. Every day we see fraudulent respondents undertaking surveys and developing technologies, including AI and Language Models, that are used by bots and click farms to complete interviews.
To put it simply, if your research data is collected via online panels, the significant increase in fraudster infiltration means that no, you probably can’t trust your research data!
Based on our experience at MM-Eye, the vast majority of quality assurances that panel providers give are just not enough to stop fraudsters from completing your surveys.
We are committed to raise awareness of the problem and provide practical solutions for how you can battle the bots; ensuring you have data that you can trust to make reliable business decisions.
FIND OUT MORE ABOUT ENSURING DATA QUALITY IN OUR FREE REPORT
