A focused quantitative & qualitative research programme to measure the real impact of Evolution’s lending on customers’ lives, providing robust proof of positive impact, alongside clear, practical opportunities for improvement.
Evolution Money was founded to improve quality of life for homeowners who had been refused credit elsewhere. As the business evolved — and progressed toward B Corp certification — it needed clear, independent evidence of how well it was delivering against that purpose, and where it could do more.
We designed a focused research programme to measure the real impact of Evolution’s lending on customers’ lives. A quantitative study mapped the end-to-end customer journey, capturing both the financial and emotional effects of taking out a loan. This was followed by in-depth interviews that brought the data to life through real customer stories — revealing why people turned to Evolution, what they were facing at the time, and how access to credit changed their circumstances.
Together, the insight provided robust proof of positive impact, alongside clear, practical opportunities for improvement. The findings now support Evolution’s ESG ambitions, strengthen its B Corp journey, and help ensure the business continues to deliver meaningful financial inclusion where it matters most.
