At HPS MM-Eye, we look beyond the rational world of brand metrics in our restless pursuit of the truth. Metrics are a useful way of telling you ‘what’ but you need to understand ‘why’.
That’s exactly what comes to the surface with our ThoughtScapeTM technique – it adds crucial emotional understanding.
We understand a strong brand can be a company’s most valuable asset. Not only will it increase the value of a company, it provides employees with direction and even a way of behaving.
If you’re already a major player in your category, we’ll tell you what you need to do to protect your position from hungry up-and-comers. If you’re an emerging challenger brand, we’ll let you know the areas where the big boys are most vulnerable.
The result? We don’t just hear what people say, we find out what they really think and feel.