Hearts and minds, not eyeballs and clicks.
At HPS MM-Eye we conduct research to measure how your marketing communications can help change the perception of your brand in terms of behaviour, attitude and opinion.
Metrics alone won’t tell you this. In our restless pursuit of truth, we provide the missing piece of the jigsaw. How does your audience engage with the work emotionally? And we deliver the insight to explain the results.
Naturally curious, our researchers are trained to get under the skin of every problem. We’ve developed our own approach – Thoughtscape. A unique approach that harnesses the power of a person’s stream of consciousness. It enables us to tell you what people really think.
We focus on understanding hearts and minds, rather than counting eyeballs and clicks. It’s how your marketing communications should be measured.