A NEW PERSPECTIVE FOR MM-EYE
Following a management buyout in June 2020, the MM-Eye business is now stronger than ever. Long term client relationships and a highly skilled, loyal team have seen MM-Eye through the turmoil of Covid, and ongoing client commitment means we are positioned strongly for future stability and growth.
We have taken time to review and challenge what we do. We believe MM-Eye can and should be a business that can help clients and wider stakeholder groups deliver positive change.
As a start we are working to achieve B Corp certification in 2022. This will involve a complete review of our internal and external commitment to social and environmental sustainability and a proactive stance to working as a force for good. We are engaging with internal and external stakeholders to understand how we can work together to deliver positive change for people, planet and profit.
For clients we want to ensure that our market research has genuine long-term value for both their business and the wider community. We will review each brief to assess how the research can be designed and executed to deliver to the project objectives and simultaneously have a positive social or environmental impact. We aim for the sweet spot that identifies insights that support the alignment of environmental, ethical and commercial targets.
We believe passionately that the benefits of market research should not be limited to commercial organisations. This is why we are partnering with Pilotlight (https://www.pilotlight.org.uk/) to make our expertise available to UK charities who might otherwise not be able to afford it.