SDSS 2025: How Well Does Your Brand Align with Consumer Sustainability Expectations?
Sustainability is an essential factor in consumer decision-making, shaping brand loyalty, reputation, and, ultimately, business success. Consumers today hold brands to higher standards than ever before, demanding transparency, authenticity, and measurable action in sustainability. Despite these clear expectations, a significant gap still exists between consumer desires and brand delivery, creating both a substantial risk and an exciting opportunity.
We are excited to launch today The Say Do Sustainability Study (SDSS) 2025, which explores this landscape comprehensively, providing critical insights to help brands navigate these complex waters. This year’s report draws on the views of over 3,000 UK consumers, offering a nuanced understanding of how sustainability influences perceptions, attitudes, and purchasing behaviours.
Consumer Insights: A Growing Call for Action
Our research highlights a clear sense of urgency among UK consumers. An impressive 82% speak positively about sustainability, yet 53% also express critical perspectives, revealing both enthusiasm and scepticism towards current sustainability practices. Just 6% of UK adults rarely consider sustainability, emphasising growing awareness and concern about climate change and the necessity for individual action.
Around 90% of all UK consumers wish to do more individually to live sustainably, with this sense of urgency particularly pronounced among younger generations, especially those under 35. An overwhelming 83% express a desire to adopt more sustainable lifestyles, highlighting the widespread recognition that immediate, collective action is essential to addressing the climate crisis.
Why SDSS 2025 Matters to Your Business
At MM-Eye, we believe that understanding consumer perspectives on sustainability is not optional, it’s fundamental. SDSS 2025 equips your business with the insight needed to bridge the gap between consumer expectations and your brand’s actions. SDSS provides insights to better understand consumer priorities, allowing you to strategically position your brand to inspire meaningful, positive change.
Transform Insights into Impact
With SDSS 2025, you can deepen your understanding of sustainability through detailed, data-driven insights that reveal precisely what your target audience values most. In benchmarking your sustainability performance against competitors and industry standards, you gain clarity on your strengths and areas for improvement. These insights empower you to authentically connect with consumers, fostering deeper loyalty and lasting brand value through impactful, strategic actions.
Investing in Sustainable Success
Gaining comprehensive, actionable sustainability insights is essential for future-proofing your brand. We understand that every business has unique sustainability goals and constraints, and therefore we have created flexible options to ensure all businesses, regardless of their size or current stage in sustainability, can access these critical insights.
Whether through our detailed Standalone Report at £2,500 (excl. VAT) for immediate insights or via one of our tailored subscription tiers, SDSS 2025 is structured to meet your needs. Subscription packages start from the accessible Basic option (£1,900/year), offering core insights and an individual brand performance report. Our Enhanced subscription (£3,250/year) provides deeper comparative category insights, while the Comprehensive subscription (£4,750/year) delivers full consumer landscape analysis and a dedicated purpose workshop to translate insights directly into strategic actions.
We are committed to making sustainability insights accessible, practical, and impactful for every business. This investment will help your brand confidently navigate sustainability challenges, turn opportunities into strategic advantages, and position you as a sustainability leader.
Lead with Confidence, Drive Sustainable Change
Are you prepared to turn sustainability challenges into strategic opportunities? SDSS 2025 provides the essential insights you need to succeed in a market where sustainability defines business success.
If you’re interested in learning more about SDSS and how it can benefit your business, contact us today at info@mm-eye.com or use the form below to book a consultation.