The Say Do Climate Conundrum: What’s With Cop 28?

As the world comes together in December to talk climate (yes, again), here at MM-Eye we really hope the discourse at COP 28 can serve as a beacon of change, but we are also well aware, through our own research, of the tension between what organisations Say vs. Do. The incoming president of COP 28 is Sultan Ahmed Al Jaber, the Minister of Industry and Advanced Technology and UAE Special Envoy for Climate Change. He is also the CEO of the Abu Dhabi National Oil Company (ADNOC), one of the world’s largest oil producers.

According to the incoming president, the conference, is set to be underpinned by themes of accelerating the energy transition, transforming climate finance, and embedding the ethos of nature and inclusivity in climate action. The hope of COP 28 is that it serves as a global clarion call for urgent, ambitious, and concerted efforts to mitigate climate exigencies.

In an era where the climate crisis intertwines with every facet of our lives, the imperative for businesses to align with sustainability goals has never been more palpable. The discourse emanating from COP 28 amplifies this call, urging sectors across the spectrum to recalibrate their operations in harmony with the planet’s needs and societal expectations. The journey towards a sustainable future, though paved with challenges, also brims with potential for innovation and positive transformation.

At MM-Eye, we see ourselves as catalysts in this transformative journey. Our meticulously designed research services  are companions in navigating the intricate dynamics between consumer preferences, market trends, and sustainability goals. Whether it’s unearthing consumer sentiments through the Say Do Sustainability Study (SDSS), tracking brand performance over time, or aiding in new product development with sustainability at its core, MM-Eye strives to illuminate the path towards achieving and exceeding COP 28 objectives.

The “Say Do COP 28 series” is an invitation to delve deeper into this narrative to explore the synergies between consumer insights and sustainable action in a post-COP 28 world. Each piece in this series is a stepping stone towards understanding the multi-faceted relationship between what we collectively envision in global forums and the pragmatic steps required to translate these visions into reality.

Contact us to explore how MM-Eye can bolster your efforts towards navigating the climate conundrum and achieving your sustainability goals.